Squint Club
~ News ~

Frankie - All the fun from ‘it’s my party’

21 March 2020

Cuteness overload! Tinsel queen Rachel Burke and fashion labels Squint and EAT.ME.DO held a runway show bursting with colour.

What do you get when you put three frou-frou-obsessed maximalists in one room? A heckin’ cute time, that’s what. If you were lucky enough to head along to ‘It’s My Party’ during VAMFF, or perhaps caught the sugary fashion show on Instagram Live, you may have thought you were having a fever dream.

See the whole post on Frankie!

It's My Party

MAR 5, 2020

WHEN: 5 MARCH 2020


WHERE: ROSINA AUDITORIUM, 1 St St, Abbotsford VIC 3067

Step into a nostalgic tinsel filled night, full of colour, delicious fairy bread and dazzling outfits. Designers EAT.ME.DO, Squint and Rachel Burke are putting on a one night only runway of your childhood dreams. Think Women’s Weekly birthday cakes cross colour explosion. This will be the party of all parties as you step back in time to when musical chairs and ice cream cake were life, as you become a party guest at the biggest kids party for adults. What’s not to love about that? Put on a party hat, grab a slice of fairy bread and enjoy the wonderfully creative outfits dancing around on stage.

View our instagram now!

Read more about the event on Frankie!

Frankie - It's my party runway

17 February 2020

Fashion designers EAT.ME.DO and Squint, together with tinsel-extraordinaire Rachel Burke, are bringing rainbows to the runway.

The super-rad designers behind EAT.ME.DO and Squint, together with tinsel-extraordinaire Rachel Burke, are taking us back to a time when jelly shoes, glitter pens and the trusted spaghetti strap were all in a day’s work.

See the whole post on Frankie!


JAN 12, 2020

SQUINT X FRANCES CANNON - Screen printed Wiggle Bumbag

Screen printed Wiggle Bumbag

Signature Squint Bumbag featuring @frances_cannon print and wiggle frill detail. Hand made and screen printed in Melbourne in collaboration with Frances Cannon.

Squint is a ready-to-wear fashion brand founded in 2016 by Ellie Vallely in her hometown of Edinburgh. Now based and handmade in her Melbourne studio, Squint focus’s on playful cuts and unique textile manipulation, striving to be aspirational but accessible through nostalgic references and functional design. The Squint customer buys special pieces but wears them everyday, not afraid to fall over, sit in the grass and go dancing.

Pick up from Think Thornbury or postage at buyer's expense (including internationally)



DEC, 2019


Collaborative collection featuring Frances Cannon prints. Hand made and screen printed in Melbourne.


Pals designer pop-up shop

DEC 11 - 24, 2019

Christmas is coming.

A one-stop curated gift shop is just what the doctor ordered for Christmas aficionados and Grinches one and all.

The Pals pop-up will be open every day for two weeks in the lead up to Christmas with a curated selection of fashion, accessories and homewares from labels that emphasise high-quality craftsmanship, slow design and locally-made product.

Featured designers include Togetherness Design, Wolf & Mishka, Tara Whalley, Farn, Squint, Julie White, Champ, Kate Dansey, Emily Green, La Petite Fabrique de Brunswick, shuh., Min Pin, Leaf and Thread, Bon Lux, Nice Digs, Mosey Me, Lori Camarata, Stephanie Elicia and Hanami.

Attend opening night on Friday December 13 from 5pm – 8pm.

The pop-up will be open from Wednesday December 11 to Tuesday December 24.

Squint at The Finders Keepers Market, Melbourne

JULY 12-14, 2019

Squint is a ready-to-wear fashion brand founded in 2016 by Ellie Vallely in her hometown of Edinburgh. Now based and handmade in her Melbourne studio, the name Squint is a Scottish word meaning 'off kilter', it is a ‘wink’ to Ellie’s Scottish roots. Squint’s ethos is to be aspirational but accessible by balancing pieces with handwork and textile manipulation with affordable pieces. Every collection has a unique voice but each celebrate naivety of shape, nostalgia and colour whilst remaining grounded through classic detailing.Squint is described by Frankie Mag as ‘big, brash and dainty all at once’. The Squint customer buys special pieces but wears them everyday, not afraid to fall over, sit in the grass and go dancing but treasure them. An inclusive community is a foundation of the brand, so Squint’s size range now extends to a size 4XL (AU26) and Ellie works with women who have different shapes, backgrounds and have strong looks such as Frances Cannon who has worn Squint to events.

Squint seen at the Cosmopolitan Influencer Awards!

MAY 30, 2019

The 2019 Cosmopolitan Influencer Awards in association with Pandora unfolded on Tuesday 28th March, celebrating the biggest, best, new and up-and-coming talent in the social media world.


"Winning the @cosmopolitanuk Disrupter and Changemaker Of The Year at their Influencer Awards made me realise that influencer culture is changing and growing; the women in my category are doing amazing things and that excites me. I know I have influence now, and I know the responsibility of that is big. I feel it every day and I want to do it well."

Gina wearing the Apron Mini Dress - Moon Tide


See more images from the night on getty Images
Shop Gal Designer in Residence


Local designer Tara Whalley is bringing together your favourite independent labels for a huge month-long event in Melbourne.

As part of Pussycat Black store’s Designer in Residence initiative, Shop Gal will see Whalley showcase her clothing line in a brand new print. And because sharing is caring, she’s also asked a host of Australia’s most celebrated independent jewellery, fashion and ceramics labels to join her.

You’ll be able to shop the likes of Squint, Aacute, Farn, Togetherness Design, Wolf and Mishka and Chief Studio between April 9 and May 5. And for those who like to drink while they shop, you can also hit up the Shop Gal launch party on April 12.


Featured in Frankie Magazine

SQUINT CLOTHING — 9:00am friday, 08 feb. 2019

Supposedly ‘squint’ is a Scottish word for something that’s a bit askew or off-kilter – but when we look at this sun dress from Melbourne-via-Edinburgh maker Ellie Vallely (aka Squint), we just see a tonne of playfulness with some attitude thrown in.


Squint presents Organised Fun exhibition and Pop Up Shop

The Skinny — Feature by Nadia Younes | 03 May 2018

Whitespace, Edinburgh. 4-6 May, times vary

Scottish ready-to-wear clothing brand Squint, founded by Ellie Vallely in 2016, will host a weekend-long exhibition and pop-up shop at Whitespace this weekend in collaboration with illustrator Alice Dansey-Wright. The evening preview event on Friday will include drinks, a campaign film presentation and music from Aphid, while on Saturday drop-in workshops will be led by Dansey-Wright.


Facebook Event Link
What Holds You Back From Ethical Fashion?

Article by Ruth MacGilp — Jan 12, 2019

Try... Squint for design-led, playful womenswear in bright colours and hand-illustrated prints


Top 10 Emerging Scottish Designers To Watch

Article by Ruth MacGilp April 30, 2018

Another Fashion Foundry ALumni, Edinburgh-based Ellie Vallely explores playful naivety with her joyously colourful and award winning fashion brand, Squint Clothing.

Ellie Vallely https://www.squintclothing.com


The Scottish Fashion Designers To Watch In 2018

Article By Eve MacDonald - July 13, 2018

Ellie Vallely is the face behind ready-to-wear clothing brand Squint. Established in 2016 after a three-month internship with Scottish designer Emily Millichip, Squint encourages women to embrace their playful side by creating tomboy silhouettes with a colourful, feminine twist. Squint clothing’s latest collection, Organised Fun, a collaboration with designer Alice Dansey-Wright, had it’s unveiling in May this year and is set to launch later this year.


The Importance of Supporting Emerging Fashion Talent

Article by Ruth MacGilp — July 10, 2018

I popped into a pop-up last month here in Edinburgh; an exhibition and shop run for a few days only by young Scottish fashion designer Ellie Vallely, creative director, proprietor and visionary behind Squint Clothing, a label for the playful, laid back, weird and wonderful girl.

The popup was launching squint's new collection, Organised Fun, a collaboration with Glasgow-based illustrator Alice Dansey-Wright. Every piece is adorned with Alice's bold, childlike doodles, including sunshine, squiggles, and even boobs; the two Scottish creatives complement each other perfectly, as both are busting full of personality.

I have loved the Squint aesthetic since I met Ellie through working at The Scottish Design Exchange, and it has been really exciting to see her brand develop and grow. I have a couple of tees and sweaters from previous collections, but I thought it was about time I splash out on some custom pieces. The Organised Fun collection was characterized by bright colours like pink, yellow and green, but as a pared-back dresser, I ordered the one-size-fits-all bomber style jacket in black, and some matching combat trousers to boot.


Meet the designers who have been part of the Fashion Foundry journey.





Fashion Foundry Lookbook 2018

Fashion Foundry supports fashion designers based in Scotland through practical workshops, advice, bespoke mentoring, networking, online resources and sampling facilities. This is the second issue of our annual lookbook showcasing the designers on the program 2017/2018.


Scottish designer creates Squint-essential fashion label
Article By Shannon Earaker @ShannonEaraker — 1st march 2018

READY-TO-WEAR clothing brand Squint encourages women to embrace their playful side... After graduating, Vallely returned to her native city and made it her goal to launch her own clothing brand. Following a short internship with Scottish designer Emily Millichip, she started to turn her dream into a reality.


Review: Fashion Foundry Exhibition 2018

The final designer in this eclectic exhibition is the always bold and playful, Squint. Designed and manufactured by Ellie Valley, the Edinburgh based designer draws inspiration from 80’s retro graphic prints and isn’t afraid of experimenting with colour and textiles. Winning Online Newcomer of the year at The Herald Fashion Awards in 2017, Squint has gone from strength to strength and was selected for the mentoring program with Fashion Foundry.


What I learned from my Slow Fashion Challenge

A post shared by Lucie Dhog (@lucie_dumpling) on May 26, 2018

I love supporting independant Scottish design almost as much as I enjoy wearing clothes so bright they can be seen from space; when asked #whomademyclothes, I can answer without a shadow of a doubt. My wardrobe is full of pieces from my favourite local designers, because there’s really nothing like finding someone who just “gets” your aesthetic. I love the impeccable tailoring and statement shapes from Totty Rocks, the use of sequins as a wardrobe staple at Isolated Heroes, and the bright and playful silhouettes at Squint Clothing. Whether your look is classic, colour block, mermaid, minion, minimalist or maximalist, there will be an independent brand out there just waiting to become your favourite.


Herald Fashion Awards: Online industry rewards its winners at special night

By CAROLYN CHURCHILL - 6th November 2017

The Best Online Newcomer Award, supported by Of One Mind, a PR, Marketing and Event Management company, went to SQUINT for their creative journey from design to delivery for their ready-to-wear fashion brand.

Martin Scott, director, Of One Mind, said: “Of One Mind are thrilled to congratulate SQUINT.

“As supporters of innovating and creative businesses we know the challenges all the finalists face to achieve their success and we wish them all the luck in the world and look forward to seeing SQUINT going from strength to strength.”


She is Fierce Magazine - Interview

Q. Have you always been into fashion?

As a teenager I started to become really interested in vintage and retro fashion as well the clothes my favourite bands were wearing. I started to realise as a 14-year-old I couldn’t afford what I wanted, so I started making things for myself just by eye and it grew from there! My School didn’t have a uniform so everyday was for experimenting, sometimes I'd stay up all night just to finish an outfit for Monday morning!

Article no longer available :(

Alice Dansey-Wright — Cargo Collective

Scotland Re:Designed 2017 catwalk feat. hand-painted t-shirts, collaborative knitwear with Giannina Capitani, co-lab cap & t-shirt with Emer Tumilty and black trousers by SQUINT clothing.


100 Scottish Independent Designers to Shop this Christmas

Explore luxury at SR:D’s own curated edition of Hypermarket, held at multicultural arts venue, SWG3 in Finnieston, Glasgow. November's curated market and pop-up dining experience provides a unique opportunity to browse collections from a variety of artists, designers & makers.


100 Scottish Independent Designers to Shop this Christmas

November 23, 2017

Squint – Handmade in Edinburgh Squint brings to mind the Harajuku girls of the early naughties, with their love of pastel colours and frills they are the perfect brand to brighten anyone’s Christmas Morning.


Winner - Herald Fashion Awards: Best Online Newcomer Award

Nominated - Student Award 2016

This category was looking for an outstanding student creative contribution or activity from a full or part time student engaging in a creative discipline. I was very thankful for the reconition.

GINA MARTIN - Cosmopolitan Influencer Award Winner

Gina wearing the Apron Mini Dress - Moon Tide

Products I use and endorse

100% Biodegradable, Eco-Friendly & Compostable Packaging Shipping Mailers in Australia. Hero Packaging supplies compostable shipping mailers Australia-wide.


Perfect Splash is a store in Footscray/Seddon selling made in Melbourne clothing, ceramics, jewellery, publications and homewares.


Pink Ember Studio is an queer-run co-operative of artists, creating spaces for artists to make and sell work and be part of a community.


Alice Dansey-Wright is an artist and designer based in Glasgow.

She paints murals and delivers public art projects inspired by the human body, identity, fashion design and textiles. Themes in her work include accessibility, empowerment and collaboration.

Follow the link to view the collection: SQUINT clothing X Alice Dansey-Wright

The Eye Creative Magazine - Issue 14

All women's issue - written by Australian Writers, interviewing amazing, strong and talented Australian Creative women.

Read my Instagram post about the feature

Sydney Morning Herald


WEARING a denim, button-down dress with a flower-stitch from Global Vintage Collective. My T-shirt is from the Salvos in Balwyn, it's green and white striped. My bum bag is made from felt and is from a small design business in Scotland called Squint Clothing. My Nike shoes are from Recycle Boutique. I coloured the blue bit in because they had no colour when I got them.